i'm just trying to figure stuff out,
without losing myself in the process.

i didn't follow a straight path.

tbh, i spent most of my twenties just grinding and exploring — kicked off with learning to code back in 2013, then dove into ux, research, strategy, and finally landed my dream job as head of strategy and research.
but guess what?
it still was not it.
so i started sharing what i'd learned during my journey.

in 2022, i launched uncoverUX on instagram and dropped 3 ebooks. a year later, hopped on 𝕏 and co-founded baked studio, which blew up way faster than i ever thought.

but by mid-2024, i was kinda stuck in the mess in my head i created.
like..
trapped in my own damn dreams.

so i left

in january 2025, i just walked away from my own studio to get my time back and focus on stuff that felt real again.

i kept working on [uncoverlab] — it's the kinda thing i wish i'd had as a designer — and started building [abode], basically a chill social playground for friends.

i love music.
i collect vinyls records [213 atm]
i cycle.
i run.
i [makeover] brands.
not chasing unicorns out here.
just trying to make things that feel good.